Millennials are one of the fastest-growing segments of car buyers, but they shop differently than previous generations. Car dealers can win this generation by using ecommerce and adapting the sales process to streamline the experience.
In order to sell successfully to millennials it is critical to meet them where they actually do their shopping — online. We analyze how millennials shop, learn about their views on car ownership, and explore strategies that you can use to increase your foothold within this demographic.
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